How we invest
A disciplined approach to multifamily value-add investing
Our strategy targets high-quality, well-located value-add opportunities in markets with strong fundamentals. Only 5% of deals we review pass our conservative underwriting criteria so when we move forward, we move with conviction.
Market selection
Our approach
Crusader’s investment approach targets high-quality and well-located value-add opportunities. We target markets with strong market fundamentals, including population growth, job growth, income growth, and other key economic drivers.
All of the properties we acquire have a value-add opportunity that allows us to reposition the property through capital improvements, renovating the exterior and interiors, improving management, and reducing expenses all to drive value to the bottom line for the property and our investors.
Population growth
Upward trending demographics
Job growth
Expanding employment base
Income growth
Rising household income
Key economic drivers
Stability and demand fundamentals
How it works for investors
Four steps to passive income
We remove the burden of active management so investors can enjoy truly passive income from institutional-quality real estate.
We Buy Properties
Crusader Real Estate Investments finds the deal, negotiates the price, qualifies for financing, and closes the deal
You Invest
As an investor, you are a partner in the ownership of the properties, without all the stress and time commitment.
We Manage
We oversee the team that collects the rent and manages the day-to-day operations.
You Get Paid
We manage the property while you sit back, relax, and collect your passive cash flow and return.
Investment lifecycle
The four phases
Every deal follows a structured four-phase lifecycle designed to maximize value creation while managing risk at each stage.
Acquisition
The acquisition strategy starts with identifying growth markets with strong upward trending demographics. Our strict conservative underwriting qualifies only 5% of all deals we look at in our target markets. Once a potential deal qualifies we get boots on the ground to analyze all financials and the physical condition of the property. Only qualified deals move forward.
Reposition
We implement the business plan we created during our due diligence period in the acquisition phase. Our value add strategy involves rehabbing the interiors and exteriors in the first 12-18 months and then rebranding the property during the next 6-12 months. This attracts higher quality tenants and higher rents. While we do the heavy lifting you sit back and collect your cash flow distributions.
Manage
Our systematic team approach, which is driven by people, KPIs, and proves processes, results in an award-winning community that residents love to call home. This approach drives profits to the bottom line while maintaining the property and improving the community. We do this all while paying our investors cash flow distributions.
Disposition
Our investment strategy produces a rising income story through forced appreciation and management efficiencies that increase rent and reduce expenses. This positions us to either refinance, providing our investors their capital back and then hold the property in perpetuity, or sell the property, and return our investors’ capital and share in the upside profit. Our investors are now positioned to take advantage of the next Greenbriar opportunity.
